Warren Buffett is throwing his flagship company’s name behind a new chain of real estate companies assembled last year, and the change comes to Portland this week.Prudential Northwest Properties, a Portland real estate services company acquired by a Berkshire Hathaway affiliate in 2012, will adopt the Berkshire Hathaway HomeServices brand starting Wednesday. The company will be ceremonially unveiling its new for-sale yard sign in the morning, then swapping out signs all around the Portland area the same day.
The Oracle of Omaha doesn’t typically put Berkshire’s name on consumer-facing brands. Instead, the conglomerate owns brands like Geico, Dairy Queen and the BNSF railroad.
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